Honda Marine Receives Fourth Consecutive NMMA CSIAward

Published online: Jul 12, 2007 News
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Honda Marine has received the NMMA CSI Recognition Award for Excellence in Customer Satisfaction for the 2007 program year. Presented by the National Marine Manufacturers Association (NMMA), this marks the fourth consecutive year that Honda Marine has secured the honor. NMMA President Thom Dammrich will present the award during a special ceremony at this fall's International Boat Builder's Exhibition (IBEX) show in Miami. The Customer Satisfaction Index (CSI) Award recognizes companies that actively measure customer satisfaction to pursue continuous improvement. Recipients have achieved and maintained an independently measured standard of 90 percent or higher in customer satisfaction during the past year, based on customer surveys. Honda Marine's outboard engines were recognized for their performance, fuel-efficiency, reliability and quietness-at-cruise - evaluating criteria important to consumers.

"Year after year, Honda Marine customers recognize our dealers for their exceptional customer service," said John Fulcher, senior manager, Honda Marine. "Receiving this honor for the fourth consecutive year illustrates Honda's and our dealers' continued commitment to an outstanding customer experience."

 

NMMA launched its CSI program in 2001 to provide boat and engine manufacturers with an independently-measured, cost-effective tool to help improve customer satisfaction in the boating industry. Since the program's inception, more than 450,000 surveys have been sent out to new boat and engine customers, allowing participating manufacturers to monitor customer satisfaction on an ongoing basis, and to benchmark themselves against the industry and their competitors. The program currently has 103 boat and engine brands participating.

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