MarChem Coated Fabrics Inc. changes name
The company changed its name in order to better reflect a new focus on creating custom fabrics for its clients in the marine, awning, tent, outdoor furniture and safety markets. Its standard and custom coatings meet or exceed industry specifications for commercial, industrial and military use, and are applied to a variety of natural and synthetic substrates.
"The name change is a function of the changing demands of the industry," explains Alan Prelutsky, Vice-President of Sales and Marketing for DASH Multi-Corp. "The coated fabric industry, especially for marine and tent/awning is trending toward more custom fabrics," says Prelutsky. "There's also a secondary benefit," adds Prelutsky. "It's shorter and easier to remember."
The new name will be promoted in a forthcoming advertising campaign, and in an updated website that allows for rapid custom fabric requests by distributors, OEMs, cut-and-sew operations and end-users.
Existing MarChem CFI product offerings of acrylic coated texturized polyester will not be affected by the name change and will remain for sale as is, including the product lines Top Gun, Topyssey, Odyssey III, Softouch, Amerglo, Holiday, Aqua-Tite, Marsolv and ParaSeal, as well as the solution-dyed Top Notch.