Ranger, Lowrance continue partnership

Published online: Aug 18, 2009 News
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Ranger Boats, a Genmar Holdings subsidiary, is continuing its longstanding partnership with Lowrance Electronics/Navico.

The news follows the recent introduction of Ranger's 2010 models - confirming Lowrance Electronics as standard equipment on many of the company's 40-plus models. This includes Lowrance's new HDS (high-definition system), which offers networking features, radar and weather-monitoring capabilities, and the introduction of "structure scan technology."

Ranger's new 2010 model lineup includes introductions designed around the ability to flush-mount large-screen electronics such as the HDS-8 and HDS-10 fromLowrance. The all-new Z521 Comanche features a totally redesigned console with room to center-mount an HDS-8, while the new 621VS Fisherman - also sporting a new console - provides room to flush-mount the HDS-10.

"Lowrance has a strong name and great brand awareness in the marine electronics category,"Ranger Boats president Randy Hopper said in a statement. "We continually strive to provide our customers with the ultimate fishing experience and the advantages Lowrance offers - whether it's the new high-definition sonar, broadband radar or GPS - allow us to do just that."

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