NMMA reports sales boost at shows

Published online: Jan 28, 2010 News
Viewed 329 time(s)

Exhibitors at the first nine of this year's National Marine Manufacturers Association boat shows are reporting better-than-expected sales and buying crowds with boats selling in all categories, the NMMA reports.

Attendance figures for most shows were not immediately available, though the New York show posted a 51 percent increase in attendance from the previous year.

"While many variables contribute to a show's overall attendance - weather, competing events, show dates - at the end of the day, it's not how many people came, it's how many came to buy," NMMA president Thom Dammrich said in a statement. "This year - with a slight increase in consumer confidence, pent-up demand and the allure of the boating lifestyle - we're seeing buyers return, reminding us that boat shows remain an important sales venue for our industry."

Results this year have exceeded expectations with public relations, interactive and advertising programs creating momentum leading into each show, helping to further promote the affordability of boating and the boating lifestyle, according to the NMMA.

Also, the NMMA Advantage program has delivered thousands of visitors to NMMA boat and sportshow Web sites to view participating dealer inventories, driving traffic on-site and additional awareness for exhibitors' offerings, the association said in a statement.

Click here for the full release.

You May Also Be Interested In...

April 15, 2015

Houseboat Travels To Puerto Rico For New Christian Bale Movie

A 1960s River Queen houseboat is making the exciting trip to Puerto Rico to take part in a 20th Century Fox film called "The Deep Blue Good-by," starring Christian Bale.
April 08, 2015

A Beautiful And Tragic Show Of Love

In a brave display of courage and love, 74-year-old Everett McGowin dove into the swift, cold waters of the Fraser River near Vancouver, Canada, in an effort to save his wife...
April 03, 2015

66 Days At Sea

After being lost at seafor 66 days, Louis Jordan has been rescued 200 miles off the coast of South Carolina.
April 01, 2015

California Fishing-License Purchases Are Dropping

If fishing is your game, you might want to take the luring call of California lakes with a grain of salt.
March 30, 2015

The Mini Bike Is Back!

The Downtube Mini Shimano Nexus 8SP Folding Bike has answered the call of demand and is back on the market!
Follow us on Facebook!   Follow us on Instagram!   Follow us on Pinterest!   Follow us on YouTube!