A New Look To Meet A Bigger Future

July 2015 News, Industry Web Exclusive

You may have heard the big news that Infinity Fabrics is expanding into the houseboat market with its enhanced performance Luxury Woven Vinyl flooring. A variety of colors and designs make this an easy choice when the time comes to upgrade your houseboat’s flooring. Now one of the marine industry’s leaders in woven vinyl surfaces is preparing for growth by updating its logo, brand look and website to align with the bright future of this company.

This durable UV-and stain-resistant flooring stays cool and clean, doesn’t mold or mildew like traditional recreational flooring, and is quite soft underfoot.

“We’ve developed the perfect floor covering for places where carpet never made sense” said Steve Couch, owner of Infinity Fabrics. “For Manufacturers, Dealers, Installers and even DIY-ers, our Luxury Woven Vinyl flooring has become the top choice because of its many design and color options, and its enhanced performance” he continued.

With increasing demand, Couch is stepping up production. He explains, “The flooring is assisting sales on new models while boosting resale value on refurbished models.  It’s a win for the bottom line and a win for the boat enthusiast who deserves one less thing to worry about.”

Always looking to further serve the many boaters out there, the Infinity team is taking full advantage of this momentum by releasing a new line of upholstery and a line of bimini tops in the coming months.

With this rise in production and new products, you can see why this company is ready for their new look. By updating the look of all of their materials and creating this new logo, Infinity is able to reflect the high-quality nature of the product and the elegant recreational lifestyle sought by boat enthusiasts everywhere. For more information, don’t hesitate to check them out at www.infinitylwv.com!

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