London Luxury

August 2016 Feature James Brilliant Web Exclusive

How do you live in a luxury apartment in the heart of London for just £300,000?

It's impossible, right?

Wrong. Alex Prindiville has found a way.

He wanted to be close to work in Limehouse, London and investigated buying a houseboat, but found the space too confined. So, instead he commissioned master boatbuilders to construct a fabulous two-bedroom floating apartment using a wide beam barge with a hand-crafted hull. Alex, whose background is in engineering, was involved in designing the stunning interior. He's moored it at St Katherine's Dock, a gently stroll from the showroom where he sells super cars to high net worths.

Convinced he's hit upon a cheaper alternative to bricks and mortar, Alex has set up Prindiville Marine and is now taking orders from customers. You can have your own floating home within just four months of placing an order and customise it according to your specifications to include an office, for instance. It's an ideal City crash-pad or it could be a smart investment for parents with a child heading to university. 

The apartments, which can be moored in Britain’s most stylish and desirable riverside areas, can also be fitted with propulsion units for those who wish to experience the adventure of travelling Britain’s picturesque canals and waterways.

Previewed at the London On-Water Yacht and Boat Show, it created quite a stir. 

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