Watsonville, Calif., Nov. 13, 2017 – West Marine, the world’s premier Waterlife Outfitter, is pleased to announce the results of a highly successful collaboration with The Leukemia & Lymphoma Society (LLS) that took place at West Marine store locations across the U.S. throughout the month of October 2017. During that time, West Marine encouraged customers to donate to the cause at check-out through its in-store promotion, and, add their name to a paper sailboat to display in store. During the 31-day fundraiser, nearly 16,700 paper sailboats were signed by West Marine customers and more than $41,300 was raised to support LLS.
The timing of this fundraiser coincided with the wrap-up of LLS’s 2017 Leukemia Cup Regatta campaign, a series of sailing events held at yacht clubs across North America. Skippers register their boats and recruit their friends and colleagues to help crew and to raise funds and sponsor their boat.
The funds raised will help support life-saving research and patient services, bringing hope to blood cancer patients and their families. Since the Leukemia Cup Regatta’s inception, more than $62 million has been raised to help advance the LLS mission to cure leukemia, lymphoma, Hodgkin’s disease and myeloma, and improve the quality of life for patients and their families.
“West Marine is honored to partner with LLS’s Leukemia Cup Regatta and help accelerate cures,” said Deb Radcliff, West Marine Senior Vice President, Marketing. “The connection that many of our customers and associates have to The Leukemia & Lymphoma Society’s cause was inspirational for both our associates’ and customers’ families. In the two years we’ve conducted the paper sailboat campaign, we are proud to have raised nearly $85,000 for LLS.”
“The West Marine associates and customer family support of The Leukemia & Lymphoma Society has been incredible,” said sailing legend Gary Jobson, who has served as the National Chairman of the Leukemia Cup Regatta campaign for 25 years. “As a lymphoma survivor, I am all the more grateful for the help that companies like West Marine and overall sailing communities have provided to LLS.”
For more information about West Marine and the Leukemia Cup Regatta Series, please visit www.westmarine.com http://www.leukemiacup.org/what/sponsors/west_marine/.