Did you open the throttle? There's a cam on the throttle linkage that will prevent some choke plates from closing until the throttle is opened. Try it. If the choke doesn't snap shut, then re-check the wires. With the key off, there's no power to the hot side, and since it's just connected to a thermal spring that the other end of is connected to ground, there's probably enough resistance to make the test light come on.
OR, it could be the hot IS shorted to ground, in which case a fuse would likely be blown. Just check the hot wire to the choke with the key ON. If you have power, then no problem.
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