Houseboaters all know that funky smell when opening a cooler, refrigerator or live well. That not-so-fresh aroma is algae, mold, mildew and other microorganisms that thrive in moist environments. It's simple to get rid of that annoying smell and keep it away with Iosso Products' Live Well Cleaner. The biodegradable and environmentally-friendly solution leaves surfaces sparkling fresh and clean.

Live Well Cleaner is chlorine-free, pH-neutral and doesn't leave a residue, so it's safe to use around food and live fish. But that doesn't mean it's not tough on stains. It easily removes fish blood and waterline scum, and helps prevent the spread of aquatic invasive species. It's the perfect solution to bring new life to a portable cooler.

Tournament angler Kyle Weisenburger puts his professional trust in Iosso Live Well Cleaner. Competing in the FLW Tour (Fishing League Worldwide), he uses it before every event to keep his fish healthy and full of life for the weigh-in. Iosso Products is a proud sponsor of Kyle Weisenburger Fishing; his website is www.facebook.com/KyleWeisenburgerFishing.

Using Iosso Live Well Cleaner is simple. The concentrated powder is poured directly into a filled tank or bucket of water. It can be sponged onto surfaces or circulated through live well tubing using the pump. Then it's drained and rinsed with fresh water. A 4 oz. container costs $5.95 and is enough for two treatments.

Contact Iosso Products, 1485 Lively Blvd., Elk Grove Village, IL 60007. Toll-free 888-747-4332. iossoproducts@iosso.com; www.iosso.com.