One of many houseboaters’ favorite pastimes is fishing. If you’re an avid angler yourself and love telling a few whoppers during your pursuit of hooking “the big one” while you’re out on the lake, this will be news you’ll be interested in! After all, you’re probably well aware that personal technique and experience are key, but bait selection is one thing that can make all the difference when dropping a line.

This past 2015, more world-record fish were caught on Rapala lures than on any other brand of baits, according to the International Game Fish Association. With 11 world records broken in all, storm baits claimed four IGFA world-record catches and a Williamson lure took one as well. Six IGFA world-record fish were caught on Sufix line and a whopping 40 world-record fish were weighed on Rapala scales.

It probably doesn’t come as a surprise, then, that Storm, Williamson and Sufix are among the many respected names in the Rapala family of brands.

“Whether you’re fishing for a record or recreation, a derby or dinner, you’ll catch more and bigger fish on baits in the Rapala family,” says Tom Mackin, Rapala USA President. “The world over, Rapala lures are the most trusted and relied upon baits to bag big fish and beat records—as well as fill limits, week in and week out.”

Holding world-record catches on every continent except Antarctica, Rapala lures are responsible for more IGFA world records than any other lure brand in history. Rapala is also the first and only lure manufacturer to receive an IGFA Lifetime Achievement Award.