West Marine is launching the 2017 “Deck Out Dad” Contest! With Father’s Day coming up in just a few weeks, this waterlife outfitter partnered with Columbia to start the hunt for five fathers most in need of a “Waterlife makeover.” If you share pictures of dads on Instagram and Facebook, your father will be in the running. Preference will be given to any shots taken on or near the water. Just make sure to tag them to West Marine, include a short caption description on why the dad deserves a makeover, and have the hashtags #DeckOutDad, #WestMarine and #TestedTough.

What’s the prize? Each of the five lucky winners will get a $500 West Marine Gift Card so they can purchase anything from new fishing rods to a GPS system to better foul weather gear or a new cooler. The contest is open from June 1-30, with winners announced on July 10.

“So many people love being out on the water with their dads—even if their dad could use a makeover,” says Deb Radcliff, West Marine Senior Vice President, Marketing. “The contest is a fun way to share photos of friends and families who enjoy spending time together on the water. And the winners will have the chance to be decked out in style for the upcoming season.”