Does Your Business Cater to Boaters?

April 2019 News BoatUS News

If you run a business that requires recreational boaters to break out their wallet or credit card, you’re likely ramping up efforts now to maximize the revenue you’ll earn during the busy summer boating season. Don’t forget the power of the BoatUS Partner Network Program that drives boaters to more than 900 marinas and 300 other boating-related local small businesses that offer discounts to the half-million members of Boat Owners Association of The United States (BoatUS). The program is now seeking applications for business partners at BoatUS.com/Partner.

In exchange, BoatUS offers up to $250 a year simply for including a BoatUS logo in local advertising and offers additional marketing support online, in boating publication advertising and in point-of-sale promotional materials.

“Our BoatUS members are very loyal, and our program gives BoatUS Partners a way to tap into that allegiance,” said BoatUS Membership Programs Manager David Mann. Additionally, BoatUS Partners are eligible to receive compensation for selling $24 BoatUS annual memberships to their customers.

The most common marina discounts are on fuel, repairs and transient slips. Tackle shops, repair facilities, sail lofts and other businesses that cater to boaters have the flexibility to select discounts that best fit their customers’ needs.

BoatUS’ local boating business partners gain an individual listing on the BoatUS Member Service Locator, a custom webpage for their business, promotion in BoatUS Magazine and other boating and fishing publications, and a listing on the BoatUS App to help BoatUS members choose your business over your competition’s. Complimentary marketing supplies provided by BoatUS include promotional materials, signs, decals and flags.

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